How to Become a Cabinet Dealer

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Every homeowner or cabinet consumer wants to avoid superfluous intermediaries and Cabinet search hustle. The reality is that for most consumers and interior designers, selecting the proper cabinetry and seamlessly integrating it into your kitchen renovation project is already a daunting process. This is because it is frequently difficult to locate a dealer who not only supplies excellent wood species and cabinet lines but also understands and meets the needs of consumers. As a result, the most suitable option to do is to become a cabinet dealer yourself.

The simplest approach to overcome these obstacles is to form direct cooperation with a reputable cabinet supplier. You are not only saving money on cabinets and receiving the quality or bespoke specifications you want, but you are also establishing your own cabinet dealer enterprise.

Nonetheless, most clients, designers, and constructors who are interested in cabinets dealership are sometimes perplexed as to how to go. If you want to become a dealer, this article will tell you everything you need to know.

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Steps on How to Become a Cabinet Dealer

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Becoming a successful cabinet dealer is not a walk in the park. It requires calculated steps just like any other business to succeed. To get you on the right path we have discussed the necessary steps to follow in detail down below.

  1. Developing a business plan
  2. Locating manufacturers
  3. establishing a showroom
  4. Marketing your company
  5. Joining organizations
  6. and much more

Develop a Business Plan

Every new firm, including the kitchen and bath cabinet selling industry, needs a reliable business strategy. You need a clear plan to fall back on during the early stages of operation so you don’t lose sight of your eventual aim. Below are some key points to note:

Identifying the Target Market

The first thing you should do in your business strategy is define your target market. You can’t establish a firm if you don’t know who you’re going to sell to. Will you be targeting interior designers? Will you be selling to contractors? Will you be making sales to the public at large? Maybe all of the above?

Defining your ideal customer is critical to your business plan, and even if you think you know who your perfect client is, conduct some research regardless. Examine their purchasing patterns, income level, gender, age, and so on. This will benefit you in the long term, particularly when it comes to marketing your firm, as we shall cover later.

Setting Attainable Objectives

Every company wishes to be successful and profitable. This is a common aim shared by all business owners. However, when making objectives, you must also be realistic. You must accept that success will not come easily. Starting and growing a business requires a lot of hard work, dedication, and patience.

You may begin by defining achievable weekly, monthly, and annual objectives for yourself. Make your objectives explicit and quantifiable so you know whether or not you’ve met them. You must also ensure that you have the necessary time and resources to reach your objectives; otherwise, you are wasting resources.

Managing Funds

Without a financial component, no company strategy is complete. Even before you spend money in your firm, you must first ensure that you have the resources to meet the expenses. In any case, if you want to apply for a loan, the bank will want to examine your financial plan to ensure that you will be able to repay them ultimately.

Estimates and predictions are included in a financial plan. You must develop realistic sales and profits predictions, as well as a cash-flow statement, spending budget,  and income projections. Don’t overestimate your estimates: your creditor will most likely see right through them and will be less inclined to grant your loan.

Marketing Strategy

Your company plan should also include a marketing component. You should begin with a respectable website that advertises your products and services and work your way up from there.

Marketing is inextricably linked to the research you’ll have done on your target market. All of your marketing efforts will be aimed towards your ideal clientele, and the better your promotional strategies are, the more clients you will receive.

Find the Best Cabinet Supplier

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When you eventually decide to become a cabinet dealer, the most critical step is to work with a reputable provider of cabinets and cabinetry solutions. This could include cabinet makers or top dealers who sell to both wholesalers and retailers.

Any organization with whom you ultimately select to collaborate should be able to satisfy the following requirements:

Request for Referrals

If you truly want to connect with the proper cabinetry dealer, the first step is to contact your friends or relatives for references. Better still, seek the advice of industry pros such as contemporary house builders, interior designers, or other local merchants who sell in your area.

These individuals are in a better position to direct you to a distributor or supplier who is interested in creating partnerships with a feasible dealer as well as making sales.

Examine Their Credentials

When you have a few recommendations, the following step is to run a quick background check on each of them to determine their qualifications.

The expertise of the cabinets dealer will help you realize how dependable they are in providing great service and how far they will go to assist you in meeting your company objectives.

Before contacting any cabinet company for cooperation, make sure the firm has all of the appropriate permits from local, state, and regional jurisdictions. Look for any awards or nominations from approved professional groups.

It is also critical to choose a dealer that has invested significantly in training both consumers, clients, and future dealers, as well as passing specific examinations to validate whatever certification they have.

This will ensure that you are not only dealing with a sales business with a large showroom, but with an industry professional who can offer you the greatest resources and tools to become a renowned dealer yourself.

Find Out if They Sell at a Reasonable Price.

Becoming a cabinet dealer entails more than just joining up on a website. You must understand the sales and business elements. In such cases, the first thing to evaluate is the price at which they sell to their customers. As a retail cabinetry dealer, you are better suited to collaborating with a competitively priced wholesale provider.

Make Contact With the Provider.

After you’ve completed all of the essential inspections and obtained vital sales and service information, the following step is to contact the dealer with whom you plan to collaborate.

You may contact them by phone, email, or by visiting the company’s website and filling out the dealership form. However, one of the simplest, if not the most basic, ways to contact your desired cabinet supplier or dealer is to visit one of their sites, where you will not only meet them in person but will also learn about the many types and quality of cabinets they provide. Of course, this is only feasible since most reputable cabinet suppliers have a display where their items are shown. As a result, visiting their sales site gives you direct knowledge of the quality of their service and products.

Establishing a Showroom

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Opening a showroom for your cabinet dealership is a huge step, but it could be worthwhile in order to stay competitive in today’s market. However, you are not need to operate a regular business in order to reap those benefits. In reality, a showroom may be more successful for brand marketing and providing excellent customer service.

A showroom, as opposed to a shop, allows you to sell the concept of the product rather than the object itself.

Physical Showroom

Being able to show your clients all of the goods you offer is beneficial since it allows them to come to your showroom, look over all of their options, and inspect the quality of the cabinets real close.

Nonetheless, opening a showroom is a difficult task. You must rent or acquire a place, style it to appeal to your potential clients, and ensure that it is user friendly.

Here are some showroom design ideas to consider:

  • Staff with expertise
  • Good lighting and comfy chairs
  • Kitchen and bath displays based on need
  • Design software for kitchens and bathrooms
  • Interactive visual boards
  • VR goggles for 360-degree renderings
  • Diverse pricing points
  • Complimentary refreshments (optional)

Virtual Showrooms


Digital showrooms, also known as virtual showrooms, are a revolutionary solution that allows companies and retail buyers to interact and sell items via a digital platform.

It eliminates the requirement for a real venue and tangible samples to present new collections by replacing physical showrooms and trade events. With the press of a button, you can share your designs with retail buyers, set up virtual fitting rooms, and book virtual appointments. You can share 3D product videos and photos, as well as accept purchase requisition, all within the same platform, depending on the software.

If you want to establish a virtual showroom, you’ll need smart kitchen and bathroom design software that includes catalogs from your suppliers. As a result, you may construct virtual rooms and generate stunning drawings and 360-degree panoramic views of your concepts.

Market Your Company

You must promote your brand if you want to grab people’s attention and reach out to your customers.  Marketing includes branding, promotions, goods, pricing, media, blogging, advertising, research analytics, and social media.

Here are some basic ways to assist you to advertise your small business:

Create a website: In today’s technologically advanced environment, the first thing a prospective consumer or employee does is Google your company. You need a website to establish your authenticity and to give information about your firm to potential customers. Ensure that the site is a smartphone and that (SEO) search engine optimization is requested.

Social media Let’s face it: everybody is on social media today, and Facebook still receives the vast bulk of traffic. Create a Business page if you do not already have one. If you do not, you are passing up a chance. There has been a shift in the last few years, with an increasing number of retirees embracing the social media realm. I think they recognize that if they want to stay up with their children, grandchildren, friends, and neighbors, they need to get with the program.

SEO and blogging: No website is complete unless it is search engine optimized. (SEO)  Search engine optimization is employing the right keywords throughout your website, URLs, titles, and so on, so that your website appears at the top of search engines like Google and Bing. A blog is a terrific approach to improve your website since you can utilize a ton of specialized keywords that will generate a lot of traffic to your website. And with a lot of traffic comes clients.

Industry Organizations

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Joining a respectable association may help you build credibility as a cabinet dealer firm, interact with colleagues, and keep on top of industry developments and advances. You’ll also receive access to educational seminars for professional development, special resources for members, and you’ll be included in a directory so more consumers can find you.

The Canadian Kitchen Cabinet Association (CKCA), Cabinet Makers Association (CMA), and Kitchen Cabinet Manufacturers Association (KCMA): are a few examples.


We hope that this post has been insightful for current and potential cabinet dealers.

Oppolia is the leading provider of all wood cabinets with unique features and significant discounts. Our retail and dealer partners are vital to bringing the Oppolia experience to customers all around the world.

If you want to become an Oppolia dealer, please click here and fill in the necessary information; one of our staff will gladly contact you within two business days.

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